Rob Enderle

Contributor

Opinions expressed by ICN authors are their own.

Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With more than 25 years’ experience in emerging technologies, he provides regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and identify best marketing strategies and tactics.

In addition to IDG, Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. Rob trained as a TV anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR, and Fox Business.

Before founding the Enderle Group, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, and Siemens.

Before Giga, Rob was with Dataquest covering client/server software, where he became one of the most widely publicized technology analysts in the world and was an anchor for CNET. Before Dataquest, Rob worked in IBM’s executive resource program, where he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning.

Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.

Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.

The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Pausing AI development is a foolish idea

Pausing AI development is a foolish idea

The recent call by tech leaders for a slowdown in the development of generative AI tools won't work now — the AI horse is already out of the barn.

Being future ready in a generative AI world

Being future ready in a generative AI world

Change is coming fast for many companies, courtesy a raft of new AI-based tools like ChatGPT. So how do corporate leaders adjust to what’s coming?

Microsoft Copilot could fix a long-running Office problem

Microsoft Copilot could fix a long-running Office problem

The arrival of AI in Microsoft apps, especially Office, could kick off a lot of creativity and — if we’re lucky — make Office a more coherent suite of tools.

Generative AI comes to Office: What it means (and who’s at risk)

Generative AI comes to Office: What it means (and who’s at risk)

Microsoft's AI efforts took a big step forward this week with the unveiling of Microsoft 365 Copilot. It promises to be a big productivity boost, if users know what they're doing.

GrammarlyGo and the coming wave of generative AI productivity

GrammarlyGo and the coming wave of generative AI productivity

Generative AI is here to stay, and companies are already finding innovate ways to roll it into their products.

Generative AI will change PCs and smartphones, making one (or both) obsolete

Generative AI will change PCs and smartphones, making one (or both) obsolete

Since generative AI is likely to change how we interact with our devices, how could it not also change the devices themselves?

5 reasons videoconferencing is on the decline (again)

5 reasons videoconferencing is on the decline (again)

The videoconferencing industry always seems to be on an upswing, right before it crashes back to reality. Why can't it get its act together?

To get the most from generative AI, something’s got to change

To get the most from generative AI, something’s got to change

Generative AI offers the promise of changing how we use computers and access information. It could also force us to redesign office and airplanes.

The gathering AI storm between Microsoft and Google

The gathering AI storm between Microsoft and Google

Microsoft caught Google off-guard with its recent push into generative AI, which could have big ramifications for search. And it might just mean the Singularity is closer than we think.

Microsoft’s mixed reality and generative AI moves — girding for war?

Microsoft’s mixed reality and generative AI moves — girding for war?

The company is poised to make a major investment in OpenAI, setting itself up for a fight over AI and looking to avoid repeating past mistakes.

Generative AI isn’t about what you think it is

Generative AI isn’t about what you think it is

While everyone is having fun using tools like ChatGPT to “create” all kinds of works, the real value lies in AI’s ability to refine ideas and tasks.

The productivity promise (and perils) of generative AI

The productivity promise (and perils) of generative AI

There's a lot of buzz around ChatGPT and DALL-E right now — and a lot of litigation brewing. But companies (and people) should embrace what's coming.

Microsoft teases Windows 12 at CES 2023

Microsoft teases Windows 12 at CES 2023

During the AMD keynote at this week’s big tech show, a Microsoft exec hinted about an AI-powered version of Windows that could arrive later this decade.

Innovation vs. execution: You have to have both

Innovation vs. execution: You have to have both

The coming new year always brings out hopes for big, innovative announcements in the tech world. But without the right kind of execution, innovation can't save the day.

Maybe you need a workstation instead of a PC

Maybe you need a workstation instead of a PC

For most people, most of the time, a mainstream Windows PC delivers all the performance you need. But for high-end users (and gamers) the devil is in the details.

So, you were laid off? Don’t panic

So, you were laid off? Don’t panic

Getting laid off isn't a mark of shame. It could be the start of an entirely new career path.

Nvidia nudges Omniverse closer to connected digital twins — and full automation

Nvidia nudges Omniverse closer to connected digital twins — and full automation

If Nvidia has its way, the Omniverse may one day be robotically repaired using AI.

In the shadow of the Twitter disaster: How to prep for layoffs

In the shadow of the Twitter disaster: How to prep for layoffs

The way Twitter's new owner, Elon Musk, and his executive team have handled layoffs at the company is a case study in how not do it.

Can today’s videoconferencing tech evolve into tomorrow’s metaverse?

Can today’s videoconferencing tech evolve into tomorrow’s metaverse?

The shift to video brought on by the COVID-19 pandemic and remote work needs may have abated, but it's not going away. The question now is how it might morph into something new.

As videoconferencing needs change, it's time to plan for what comes next

As videoconferencing needs change, it's time to plan for what comes next

With companies looking to include remote and hybrid workers in the daily office routine, videoconferencing will play a crucial role in keeping everyone connected. Some thoughts on how to get it right.

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